Skills & Competencies for Sales Training Manager

Sales Training Manager job profile

JOB SUMMARY for Sales Training Manager

Manages a team of trainers that create and deliver sales training programs that support an effective and motivated sales force.

JOB RESPONSIBILITIES for Sales Training Manager

Partners with senior sales managers to assess training needs and develop programs focused on product knowledge and effective sales techniques and that will enable the sales team to maximize revenue potential. Monitors and analyzes sales team performance to evaluate the effectiveness of training and design follow up or ongoing programs as needed. Has strong knowledge and understanding of the organization's products, services, customers, competitors, and sales techniques.

Sales Training Manager SALARY RANGE

BASE 50%
$132,090
TOTAL 50%
$147,847
Job Level
M02
Job Code
SM15000016
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Sales Training Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Training Manager skill and competencie below to view definitions.

13 general skills or competencies (Job family competencies) for Sales Training Manager

1 Job Family Competencies – Sales Training
Proficiency Level -3
Skill definition-Designing, delivering, supporting, assessing, and improving training sessions related to sales techniques to help salesperson grow sales skill.
Level 1 Behaviors
(General Familiarity)
Lists commonly use sales techniques and strategies to help understand the products and services.
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Level 2 Behaviors
(Light Experience)
Supports sales training objectives to document changes in the internal environment and sales performance.
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Level 3 Behaviors
(Moderate Experience)
Researches emerging technologies and tools used to monitor and track sales objectives and results.
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Level 4 Behaviors
(Extensive Experience)
Shares critical insights and advanced training techniques to the sales team to resolve training needs.
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Level 5 Behaviors
(Mastery)
Keeps current on new methods of sales processes to target new and digital markets.
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2 Job Family Competencies – Training and Development
Proficiency Level -3
Skill definition-The process of improving the job performance of an individual or group through structured and planned training sessions.
Level 1 Behaviors
(General Familiarity)
Identifies major activities involved in training cycle phases.
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Level 2 Behaviors
(Light Experience)
Works with HRIS to document and collect attendance information and career development tracking information.
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Level 3 Behaviors
(Moderate Experience)
Develops department training matrix for workforce development and retains great talent.
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Level 4 Behaviors
(Extensive Experience)
Provides instructional design expertise to support determining training needs and solution development.
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Level 5 Behaviors
(Mastery)
Promotes the development and continued expansion of training content to support our organization-specific processes.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales Training Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Coaching Others
Proficiency Level -3
Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Lists traits and characteristics of an effective coach.
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Level 2 Behaviors
(Light Experience)
Offers suggestions for performance or process improvement in own unit.
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Level 3 Behaviors
(Moderate Experience)
Sets clear goals and helps others develop an action plan to achieve them.
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Level 4 Behaviors
(Extensive Experience)
Trains others on coaching strategies, techniques, and best practices.
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Level 5 Behaviors
(Mastery)
Recognizes and rewards the success of team members.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

Summary of Sales Training Manager skills and competencies

There are 0 hard skills for Sales Training Manager.
13 general skills for Sales Training Manager, Sales Training, Training and Development, Training Management, etc.
12 soft skills for Sales Training Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Training Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.

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